David from Las Vegas, NV
Is the college question possibly the big news that we are waiting on?
Vic: Yeah, it is. The Jaguars are fond of a program the Penguins of the NHL developed. The Penguins are on, like, a 200-game sellout streak and they’re concerned about exposing their product to the next generation of fans, so they developed a concept in which they put college students on a waiting list for tickets that are greatly reduced in price. Pittsburgh has a big college population: Pitt, Duquesne, Carnegie-Mellon, Point Park, Robert Morris and more. It’s only about 200 or so tickets but it helps expose the product to young people. The Jaguars studied the concept, liked it and are trying to tailor it to their need to fill the bowl and make this a blackout-free season. The team is currently attempting to work out the mechanics of a plan that would allow season ticket holders to donate their tickets to local college students. The Jaguars believe it would help promote season-ticket sales. Why would it be big news? Because if the Jaguars get within a few thousand tickets of a season-long sellout, it could be the program that puts the whole ticket movement over the top. It could be the final step in guaranteeing that all Jaguars home games will be shown on local TV. There are logistical issues that have to be overcome. Let’s hope it can happen.