Unlike others, the Jags actually want "Hard Knocks" -- so give it to them.
The Jacksonville Jaguars. They are the team that wants to do it, so let them do it. Because the Jags are eager, access to most areas of the organization will not be off-limits. And it will give fans insight into a franchise that, quite frankly, most people don't know about. The Jaguars are always treated like a second-class citizen -- much like several unfortunate organizations in the NHL, NBA and MLB. Jacksonville is an NFL team, and presumably is here to stay. So it should be treated as such.
As far as HBO is concerned, beggars can't be choosers. Clubs are wary of distractions and there are probably some negative residual effects from the Gregg Williams audio tapes (and the Bountygate scandal as a whole). Front offices aren't overly excited about giving television crews carte blanche to shoot wherever and whenever they want within team facilities. If Jacksonville does "Hard Knocks" and rebounds this season, perhaps some sexier franchises won't have such a dim view of the process.
Ellitot Harrison - NFL.com