The Jacksonville Jaguars have made it known they would like to play a game in London, to help expand their brand. In the past under former owner Wayne Weaver, the team avoided playing over seas because of the negative look it would give the team. Under new owner Shad Khan however, the owner has taken the approach of expanding the brand while firmly planting roots in Jacksonville, with the "Why not us?" attitude.
On a promotional tour in London this week for his team's Oct. 28 game there against the St. Louis Rams, Kraft said, "It is the intention of the NFL owners to get two games here, starting next year."
The Rams-Patriots game is the only one the league is playing there this season.
"We've expressed an interest to the NFL in hopefully being one of those teams," Jaguars president Mark Lamping told The Florida Times-Union. "We think it will increase the profile of the franchise, and Jacksonville can use it to market the city. What's good for Jacksonville is good for the Jaguars."