The Jacksonville Jaguars and NFL commissioner Roger Goodell held a press conference in Jacksonville, FL on Tuesday to officially announce a series of four games in Wembley Stadium in London beginning in 2013 and running through the 2016 season.
"Our goal is to continue to grow the game, and this commitment by the Jacksonville Jaguars represents a major step forward in our international efforts," said NFL Commissioner Roger Goodell. "We have had a tremendously positive reaction to our sport in the U.K. and we're excited that the Jaguars are seizing this opportunity to raise the profile for the team as well as the Jacksonville community. The NFL is committed to working with Shad Khan and the Jaguars in every respect to help them grow their brand and fan base through the NFL International Series and the many opportunities these games will offer."
Jaguars owner Shad Khan made sure to emphasize the Jaguars are for Jacksonville, and this is just as much about growing the city of Jacksonville as it is the Jaguars brand.
"The Jacksonville Jaguars will be a bold and ambitious NFL franchise," said Jaguars Owner Shad Khan. "Playing a home game in London over four seasons is consistent with our vision to introduce and grow the Jaguars brand globally, and we're appreciative of the support from the Jacksonville business community to make this a reality and winning proposition for everyone. This is a priceless opportunity to share the business, tourism and lifestyle story of Jacksonville with international audiences, and I know it will give the Jaguars a unique and powerful identity within the league and beyond."