The Jaguars unveiled a new "tradition" for the start of the fourth quarter in Sunday's 27-7 loss to the Houston Texans. Prior to the fourth quarter, the Jaguars had a member of the military ring the bell picture above three times to honor those who died on September 11, and those who have died in service of the country and continue to serve.

Immediately after the bell is rung three times, it cuts into a video montage of the Jaguars and a song.

It cuts perfectly into "For Whom The Bell Tolls" by Metallica and plays through the first verse while showing the video montage.

Make his fight
On the hill in the early day
Constant chill deep inside

Shouting gun
On they run
Through the endless grey

On they fight
Are they right
Yes, but who's to say?

For a hill men would kill
Why?
They do not know
Stiffened wounds test their pride

Men of five
Still alive through the raging glow
Gone insane
From the pain that they surely know

For whom the bell tolls
Time marches on
For whom the bell tolls

Did you like it? Hate it? I thought it was pretty metal.