Jaguars Owner Shad Khan, alongside General Manager David Caldwell, introduced Gus Bradley to the media as the new Head Football Coach today. Bradley, described as a high-energy, players coach had a likable demeanor and contagious energy throughout the press conference. No doubt Team Teal gushed over the thought of branding Bradley’s persona in a "All-In" type campaign, instead of the languid Mike Mularkey
Taken out of context, some people might question Bradley’s self-proclamation that he doesn’t establish goals, a mantra far too often heralded by football coaches everywhere. He also didn’t want to establish a specific timetable on a return to the playoffs, something the Jaguars haven’t done since 2007. Instead, Bradley insisted on his philosophy of "getting better" in everything you do. The other things, like playoff appearances and championships, will seemingly fall into place as evident in Seattle.
Out of the eight head coaching vacancies in the NFL, Bradley was the only defensive oriented coach promoted to those positions. Some question whether David Caldwell might have made a mistake selecting a defensive coordinator in an offensive league. However, Bradley made it clear that he doesn’t envision the Jaguars scrapping out 6-3 type victories on Sundays. He understands the need to be explosive on offense to win and he seems excited to scheme with the new OC in regards to what gives modern defenses problems.
Overall, everything seems good on paper. Bradley has an impressive track record as a defensive coach including directing the Seahawks defense to allow a meager 15.3 points per game this past season; the best in the NFL. There is a litany of question marks in regards to the Jaguars roster, which is expected to look entirely different next season. Hopefully, with the right guys in place, Bradley can replicate the kind of success in Jacksonville he experienced in Seattle.