The Jacksonville Jaguars have been doing some unique things to grow their brand and expand their reach not only globally with the London series, but also in their region of Florida and southern Georgia. One of those regions is the Daytona Beach area, which houses Daytona International Speedway and could potentially be a remote location for a Jacksonville Jaguars preseason game.
At least, it's on the radar and something the Speedway would like to do.
"We've not had a formal discussion with the Jags here, but we've got some great relationships," Daytona International Speed way president Joie Chitwood told Mark Long of the Associated Press at Jaguars practice on Wednesday. "There's always an opportunity."
Playing a preseason game remotely has been discussed in the past, but most of the conversation has revolved around playing in Orlando at the renovated Citrus Bowl, but playing in a setting like Daytona International Speedway would also make quite a bit of sense and offer a very unique setting.
The Speedway is undergoing $400 million in renovations, which won't be completed until sometime in 2016, but Chitwood indicates the plans in the future are to host more events, such as NFL games, college games, UFC fights and more at the newly renovated Speedway.
"With the investment we're making, we can really compete for those kind of sporting events where really we didn't have the chance before," Chitwood told Long. "The property's just too good not to use for multiple events, whether it's the camping, the parking, just the stadium effect. We can do this. That ball field, which is what we call it, it really fits and makes sense."
The Speedway has previously been linked to hosting some college football games for the Florida Gators and Florida State Seminoles. The Speedway used to host some FAMU football games in the 1970's and in 2016 Bristol Speedway will host a matchup between the Tennessee Volunteers and Virginia Tech Hokies, so it's certainly not something that hasn't been explored at other tracks.
Under president Mark Lamping, the Jaguars have been doing everything in their power to try to expand their brand footprint regionally, as well as globally. Playing a preseason game, not a regular season game, at the Daytona International Speedway would be a neat event, provided that season ticket holders still get their normal ticket for the game. It would also be a selling point for a preseason game, which generally aren't a very good draw and slack in actual attendance. Instead of it just being a boring, meaningless game, it makes it more of an event.