The Jacksonville Jaguars have enjoyed financial success in their partnership with the City of London over the past two years. Although more wins will be increasingly expected over the next few years, owner Shad Khan likes the idea of keeping their annual trip to London for the foreseeable future.
I'm writing on a lot of platforms in last hour. Not sure if I mentioned, Khan is looking to extend London agreement. Talks ongoing.— Brent Martineau (@BrentAS360) January 30, 2015
Jacksonville originally signed an agreement to play one home game at Wembley Stadium every year for four years, starting last season against the San Francisco 49ers. Last season was against the Dallas Cowboys, and this year the team will play the Buffalo Bills.
While some financial benefits like a sold out Wembley Stadium are easy to point to, others like an influx in hundreds of jobs for Jacksonville, charity opportunities in London, keeping the price of season tickets low, and gameday marketing initiatives in London, are a little harder to spot.
All signs point to an increase in wins over the next few seasons, which could cause some frustration on the part of Jacksonville residents wanting to see their team 10 times a year. But a long-term commitment to London, and its growing legion of NFL fans, is good for the franchise, playoffs or not.