The Jacksonville Jaguars and owner Shad Khan have taken another step towards strengthening themselves in the local Jacksonville business community by signing a four-year agreement with US Assure for the naming rights to Touchdown Clubs sections at EverBank Field.
The premium spaces, located on the east and west sides of the stadium, will be known beginning this season as the US Assure Clubs at EverBank Field.
Extensive renovations to the club area are envisioned by the team, pending approval by the State of Florida of a sales tax rebate application made jointly by the Jaguars and the City of Jacksonville. The improvements to the US Assure Clubs are anticipated to include:
- Open deck areas overlooking the field from both the upper and lower club levels on the east and west sides
- Glazing walls separating the indoor club space from the outdoor decks
- Canopies to provide shade over parts of the decks where outdoor bar seating will be located
The renovations, which would open up the indoor club areas and provide more flexible space, would also include relocating existing concession and novelty areas.
US Assure began a sponsorship relationship with the Jaguars two years ago, becoming the sponsor of the hospitality events for the Jaguars’ games in London. That partnership was expanded in the 2014 season to include the unveiling of the new stadium video boards, and then US Assure utilized the video boards to promote their new branding throughout the season.
US Assure has been a part of the Jaguars franchise history since the US Assure’s former chairman, Tom Petway, led the city’s bids to the NFL to secure the team in 1993.
More details about this partnership will be provided at Tuesday's state of the franchise event.