The Jacksonville Jaguars game against the Seattle Seahawks wasn’t originally scheduled to kickoff at 4:25 P.M., as by now everyone knows. If you don’t, it kicks off at 4:25 P.M.! Most thought when this happened it meant that it would be a pseudo-nationally televised game, due to having the premium FOX slot on the broadcast day, but as we saw with the broadcast map it was anything but.
Once we saw the broadcast map, it seemed really weird as to why the game would get flexed as it did, but the NFL offered up a comment on the game being moved.
“The game was flexed to 4:25 to give FOX flexibility in the late afternoon window. For example, if the Philadelphia-Los Angeles Rams game is not close or ends quickly, the entire country will see the remainder of the Seattle-Jacksonville game,” NFL spokesman Michael Signora told Mike Kaye of First Coast News. “So while Seattle-Jacksonville is originally available to a similar sized audience as it would have been at 1 pm, the ending of the game – at least – has the potential to be viewed by the entire country.”
I mean... Sure. Whatever.
I know a lot of fans think the later kickoff gives the Seahawks an advantage, but I’m not sure it matters that much. Sure, you’d prefer a 1 P.M. kickoff for the slight advantage, because it messes with their circadian rhythm a little bit, but ultimately it’s not that much of an edge for these two teams given their matchup. But, maybe that slight advantage has more of an impact with evenly matched teams.
Regardless, I’m not sure it matters all that much and the NFL’s reasoning for flexing the game is suspect.