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Jaguars will broadcast games in Spanish

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NFL: Pro Bowl-NFC vs AFC Aaron Doster-USA TODAY Sports

The Jacksonville Jaguars have been doing a lot to increase their fan footprint and bring in more fans outside of the greater Jacksonville area. That effort took another step on Wednesday as the Jaguars announced a multi-year partnership with Tico Sports to produce Spanish language broadcasts of their games starting with the 2018 season.

“We look forward to reaching a new and growing audience with a Spanish language airing of our games this season,” Jaguars President Mark Lamping said in a press release. “Our efforts to develop new fans and expand our fan base internationally are well-established, and this initiative is a new avenue for us to reach and develop new Jaguars fans in the Latino communities. We look forward to our partnership with Tico Sports and to bringing to our fans Jaguars game action in Spanish.”

The games will air in both the Jacksonville and Orlando markets, with WBOB 600 AM and 101.1 FM broadcasting Jacksonville and 107.3 Solos Exitos in Orlando. Javier Carrero will do the play-by-play announcing with Victor Cora providing color commentary.

“The region’s shifting demographics and influence of the Latino consumers and fans have contributed to our strategy of creating access to Latino fans,” CiCi Rojas, Partner and President of Tico Sports said in the release. “Hispanics lead all other demographics with a 28% smart device ownership rate, and they spend a weekly average of 11.5 hours using Smartphone apps and the Web, with time using streaming audio among leading industry averages.”

I’m sure other teams in other markets have similar deals, but it’s nice to see the demand for Jaguars football necessitating this kind of expansive cover not only locally in Jacksonville, but also in their secondary markets.

I guess the Jaguars are moving to Mexico now.