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Jacksonville Jaguars head coach Urban Meyer made one of his most impressive moves of the offseason, hiring highly-respected communications director Amy Palcic. In her previous stop, Palcic was the Houston Texans’ VP of Communications for several years, first joining the team in 2013.
“I’m thrilled to be able to announce a very important addition to the @jaguars. We’ve hired @amypalcic to lead our communications team! Welcome to Jacksonville, Amy!,” Meyer said on social media yesterday evening.
I’m thrilled to be able to announce a very important addition to the @jaguars. We’ve hired @amypalcic to lead our communications team! Welcome to Jacksonville, Amy!
— Urban Meyer (@CoachUrbanMeyer) February 23, 2021
She was the first and only female VP of Communications in the NFL, and led one of the best media relations teams in the league, winning the Pete Rozell Award in 2017 for the best PR staff.
In Nov. 2020, Palcic was unceremoniously fired from her position with the Texans citing a difference in “cultural fit” as the reasoning for her dismissal.
Texans fired VP of Communications Amy Palcic, telling her she no longer was "a cultural fit", per sources. Palcic was the first and only woman to have full PR responsibilities for an NFL team. She was the winner of the 2017 Rozelle Award for best PR staff. She is widely respected
— Adam Schefter (@AdamSchefter) November 11, 2020
At the time of her firing, many within the NFL media spoke out in favor of Palcic, with some noting that she was one of, if not the best public relations staff members they’d have the privilege to meet.
Former Texans defensive end J.J. Watt, one of the best defenders in NFL history, made sure to note how influential Palcic was in Houston, assisting him with his hurricane relief efforts in 2017.
First & only woman to be head of PR for an NFL team and winner of the Rozelle Award for best PR Staff in the NFL.
— JJ Watt (@JJWatt) November 11, 2020
Massive help in my hurricane relief efforts, community events and much more.
Whoever picks up @amypalcic will be getting one of the absolute best in the business.
Now, Palcic will be a part of the Jaguars’ complete regime change, though the team has yet to officially announce her exact responsibilities with the team. Certainly, she will now assist Meyer, leading the team’s communications, which comes just a week after Meyer’s inexplicable hiring of Chirs Doyle as the team’s director of sports performance. Doyle would resign just one day later.